I was just remarking yesterday about how scientists with opposing views on anthropogenic global warming (AGW) have been involved in public disputes and even lawsuits, and low-n-behold today comes an article about why more of the general public is not as concerned about AGW as some climate scientists think they should be. I will try to help out a little here.
1. “Crying wolf” wears off after a while. I have been following the AGW story since the early 1990s. After two decades of hearing how we are on the precipice of environmental Armageddon, how the oceans are going to rise and drown most major coastal cities, how almost all life in the biosphere is going to die, how the earth is going to be torn apart, how most humans are going to die, how the earth is going to turn super hot like Venus, the message just doesn’t have as much impact with most people. What makes matters worse is when one of the main spokesperson’s for the environmental Apocalypse is someone who failed so spectacularly at predicting it so many times in the past. The warming temperatures, while real, have been so gradual that most people wonder what the fuss is about, especially after 20 years of hearing that we are all going to die very soon. If mainstream AGW theorists want to help the situation, they should tone down the extreme talk (or at least counsel the media to tone it down) and focus more on the effects that people will notice as time goes on (if the predictions are substantially correct).
2. Be the better person. This is a successful tactic that a few of the more outspoken AGW theorists have forgotten. Instead of responding with vitriol and fighting “flaming rhetoric with flaming rhetoric”, remain dignified and respond with the facts as they are known and the track record of the science and predictions.
3. Don’t use robots to do your debating. See here as well.
4. Keep repeating the “facts”. Keep building the knowledge base. In the article I linked above, John Sterman says “telling people facts doesn’t change their beliefs”. I know that it doesn’t seem that way many times, but the “facts” do win out, especially over time. The facts eventually win the argument almost every time. Trying to convince people with something other than facts (psychological tricks/methods) usually just makes them more skeptical. As an aside, make sure to hammer home the difference between fact and theory, between fact and prediction. Make sure no one is saying “it is a FACT that the earth will be 4 degrees warmer by 2100″. It isn’t. Even an average Joe knows that.
5. Acknowledge the miscues. This is part of being a scientist (or citizen) with character, and it is very difficult. It a temperature prediction or sea level rise does not come to pass, don’t twist the date or past words to make it seem like you are 100% correct all the time and absolutely infallible. Acknowledge the degree to which the prediction was off and suggest some reasons. Feel free to highlight all the correct predictions, just don’t deny that errors do occur.
6. Acknowledge that average people ARE weighing the pros and cons. Telling people they are idiots for not sacrificing their present comfortable lives to stop something that might happen 100 years from now is not a good strategy. Many people have heard the warnings and have seen the IPCC reports and are willing to make some changes, but they aren’t going to give up every modern convenience. Most people would rather work toward innovative solutions than shut everything down and go live in a tree or cave. Unfortunately, most proposals call for strictly regulating and punishing people for the use of fossil fuels. Let us instead put our thinking caps on and find a better way forward.
7. Lead by example. Would it hurt for AGW theorists to take the lead in sacrificing a little to show they are concerned for the future? Maybe get off the grid by going solar at their home. Maybe install a geothermal heating system. Maybe hold the next conference by Skype instead of flying to some exotic location half way around the world. For those that are already making sacrifices (think – NOT Al Gore), make it known how your are reducing your impact. Nobody is going to accept big sacrifices on their life styles if they see Al Gore getting rich and consuming obscene amounts of resources.
By now, many media folk and climatologists are probably pulling their hair out and screaming at the computer that they do all of these things and it doesn’t help. Unfortunately, the people who make the most headlines and drive the perception are the ones with the most extreme positions, actions, and statements (Mann, Hansen, Ehrlich, Lovelock, etc…). Perhaps number 8 on the list could be some PR counseling.
It isn’t a mystery to me why AGW theory and predictions are not well received or believed by a segment of the public. The approach has been too aggressive and condescending for two decades. I see a few signs of changes lately and hopefully the public discourse will continue to improve.
Have a pleasant Thursday! Meteorologist Justin Loew.
Posted under AGW, Climate Change, Environment, Weather NEws